Business Management (Advanced Entry) - BA (Hons)

This module aims to develop your ability to understand and apply problem solving methods and analysis in relation to issues that may arise in business and management subject areas.

The module offers an opportunity for you to collect, present, analyse and interpret qualitative and quantitative data from a variety of data sources such as ONS and other sources. It seeks to enhance your knowledge and understanding of the business environment and develop your data management and data analysis skills using IT packages as appropriate.

The module provides the quantitative and qualitative data analysis skills that underpin the success of an empirical research project. This module helps to build the sound foundation required to undertake a final year project/dissertation module.

This module provides you with an understanding of leadership in both theoretical and practical terms. Using multi-media, you will analyse how an understanding of leadership theory can contribute to developing, leading, and managing business organisations.

To develop your knowledge of leadership in practice you will use real world case studies to develop your understanding of leadership dilemmas and how theory can be used to help solve them. You will explore the role of Power, Influence, and Ethics in the role of the leader and how this can be developed to create a more ethical approach to leadership. In addition, you will examine how leaders deal with conflict in the workplace through workplace examples and cases.

You will have the opportunity to identify, reflect on and develop your own leadership skills. You will conduct a self-leadership audit through identifying your leadership style, traits and skills, e.g. negotiation, communication, and then develop a self-reflective piece to evidence your leadership skills development. You will then develop a plan to demonstrate what you have learned and how you might apply your new leadership knowledge in practice in your future career roles.

Selling is an essential function of business. This module provides you with the opportunity to gain and develop essential selling and negotiation knowledge and skills. It will particularly consider the international perspective in selling to prepare you for the importance of considering the richness of our current global context.

The module supports a marketing management perspective. Indeed, it includes understanding the selling function and learning from it to improve the overall marketing management function.

Currently, one of employer’s biggest challenges is to find employees with selling skills. They argue that ‘selling is a life-blood of businesses’ since businesses cannot survive without effective results from this important function. Accordingly, this module should give you the edge over other students without such knowledge when seeking employment opportunities.

Past students of this module have confirmed the importance of undertaking this module in helping them find a job. Additionally, selling has a broader perspective as it enables you to learn how to be more persuasive while remaining ethical in your business transactions.

This module introduces and explores a range of key topics related to organisation studies. A broad range of organisation theories is drawn upon to encourage you to develop a critical approach towards your understanding and analysis of key issues within contemporary organisations.

London Metropolitan University has a policy that undergraduate students must take a Work Based Learning (WBL) module. It should be a module which requires you to directly experience and operate in the real world of work. You will be able to reflect on that episode in order to identify skill and knowledge areas that you need to develop for your career.

You will be challenged to be creative in identifying a new business opportunity and in examining the viability of all aspects of the idea in the real-world context e.g. testing potential customers’ views. As a result of client brief and feedback, business concepts and/or ideas will develop over the duration of the module. In terms of promoting work related skills, the module specifically focuses on practical techniques for responding to client briefs in evaluating and developing business ideas. In addition, it requires you to examine market potential and prepare a presentation of your findings, assuming the role of a business consultant.

You will develop an understanding of the role of business start-ups, business growth and development.

These skills and techniques will be useful to anyone considering:

• Developing a business
• Working for a Small or Medium sized Enterprise (SME)
• Taking on an intrapreneurial role within a larger organisation

Consultancy is big business, and the sector continues to experience strong growth. Management consulting involves engaging with stakeholders to provide objective, specialist advice.

The Practice of Consultancy module develops the practical research and consultancy skills required for a career in Business Analyses and Management Consultancy. Also, it prepares you for the final year Consultancy Project.

Specifically, this module introduces research methods for consultancy and aims to develop a practical understanding of the tools and techniques of problem analysis and issue clarification. Finally, this module aims to develop your communication skills through the preparation of a report to present the outcome of the consultation to your client.

We live in a more diverse society than ever before. Structural changes in labour markets have led to increasing numbers of women, older workers, and disabled people in employment, with fewer younger people in many industrialised economies. Globalisation and migration have also led to greater ethnic diversity. We are also clear about the business for diverse workforces and the benefits this can bring to society.

However, there is a question as to whether a diverse workforce always equals inclusion. There is evidence that many of these groups are marginalised and face employment disadvantages in practice. The aim of this module is to illuminate some of the inequalities experienced by these groups, and then to examine theoretical perspectives helping explain these and provide insights into how these can be better remedied in practice.

This module will therefore look at the meaning of inclusion and how it differs from concepts of equality and diversity – what it adds and where it might be lacking. We will examine closely the different dimensions of diversity (gender, age, race/ethnicity and so forth) to understand the specific barriers these groups experience, and what methods organisations can develop to ensure more inclusive workplaces – so that everyone feels valued regardless of identity or background.

A broader aim of the module is to provide you with an opportunity to ‘step into the shoes’ of diverse marginalised groups and the specific barriers they face, so you are better prepared to identify and promote inclusive workplaces, as social justice champions of our future.

This module introduces you to fundamentals of the marketing communications process and the role of an integrated marketing communicating approach in both traditional and digital communication formats, in achieving marketing objectives. The changing environment and impact of technology are explained as background for synthesis of the communications process.

The module aims to:

• Develop a deeper knowledge and understanding of relevant concepts, theories and context of Integrated Marketing Communications as they relate to B2B and B2C customers
• Understanding of the SOSTAC + 3M’s IMC planning model and how both old and new marketing thinking contributed to its development
• How to select the relevant communications tools and develop a fully integrated marketing communications campaign and how the plans are controlled and evaluated
• Foster a critical awareness and understanding of the latest developments in marketing communications and the regulatory framework in which marketing communications operate

You will develop a critical understanding of appropriate concepts, theories, tools and models of integrated marketing communications as they relate to how to set campaign objectives, implement a campaign, measure and evaluate its success.

You will critique increasingly complex nature of communications within the management, delivery and control of strategic marketing plans.

This module introduces the developing field of cross-cultural management, explored in relation to both international and intra-national contexts, and drawing on perspectives from social anthropology, social psychology, organisational behaviour, and management theory. It is assessed via a group report and presentation, and an unseen examination based on a case study given in advance.

Strategy is a crucial subject, concerned with the development, success and failure of all kinds of organisations. Accordingly, strategy constitutes a key element of all professional business and management qualifications. It is aimed at students wishing to fulfil up-to-the-minute strategy roles. You will be using business intelligence, web solutions, and agile methods to develop and deliver the strategy in today’s technology-dependent business environment.

In brief, the module equips aspiring and digitally aware managers and leaders with the knowledge, skills and techniques required to analyse contemporary organisations within changing environments nationally and globally. You will also learn how to formulate, evaluate, and defend realistic and creative proposals for future strategic direction. Finally, you will explore how to plan for the effective implementation of the strategy selected.

In this module, you will experience the practice of management from three differing yet integrated approaches:

• Academic development, where you will study and apply a range of theories to gain a wider and more profound understanding of the socio-cultural issues in corporate business.
• Professional Development, where you will study current corporate governance theory and policy and study the management and performance of selected PLCs in light of their approach to corporate governance.
• Personal development, where you will undertake a range of psycho-metric tests and management exercises. You will study selected texts on personal development and, based on these, produce a Personal Development Plan (PDP) which will guide you in your future post-degree career and studies.

This module aims to enable you to study and apply in practice a range of leadership theories and techniques to critically evaluate:

• and develop your own personal leadership style.
• contemporary innovation practice, and organisations in a range of industries engaged with innovation practice.
• contemporary innovation processes, and organisations in a range of industries that innovate.

The Module will be based on two themes:

• Theme 1: Leadership, where you will study, reflect on, and use leadership theories and techniques to assess and develop your own personal leadership style.
• Theme 2: Innovation, where you will study, analyse, and evaluate the innovation processes of selected organisations and industries and how innovation is achieved and operates within the contemporary economy.

This module underlines the role personal judgement plays in personal finance, and the many perspectives that inform personal judgement. It will enable you to formulate and employ Action Learning strategies for the development of knowledge, skills and attitudinal competencies in personal finance. You will also increase your ability and confidence in dealing with the complexities of making financial decisions in the five domains of financial capability identified by the FSA.

This module covers ecological financial worlds and scenario analysis and takes the approach of Competency based Action Learning for effective financial performance.

You will also explore behavioural finance, the psychology of financial decision-making, budgeting, investment management, forecasting, and personal planning processes.

With the challenges presented by new media, shifting media patterns, and divided consumer attention, the optimal integration of marketing communications takes on increasing importance. The module is designed to build on your level 5 knowledge and enable you to unlock the power of integrated marketing communications (IMC) by taking advantage of the unique strengths of different communication options and combining and sequencing them strategically.

The module provides you with key industry-standard skills needed to develop a successful career in marketing communications, digital marketing, and social media. It enables you to gain first-hand experience in setting up live marketing communication campaigns in different contexts by combining both traditional media, new digital options, and industry standard programmes such as Creative Cloud, Adobe, or Project.

The course information displayed on this page is correct for the academic year 2026/27. We aim to run the course as advertised; however, changes may be necessary due to updates to the curriculum (due to academic or industry developments), student demand, or UK compliance reasons.